Which, of course, is easier said than done, but while truncating potential audience losses with copycat TikTok features may work to some degree, it won't significantly boost Meta's broader effort to win back the youth.īut maybe I'm wrong, and 'dancify' is cool new lingo that I'm not up with, that will help Instagram get back that impetus and cultural momentum. In order to swing the momentum back its way, Instagram really needs to come up with new, original features that catch on, and become key discussion points among young audiences, so that they then feel compelled to open up Instagram and try them out for themselves. Instagram was that once, but now, TikTok seems clearly in the driver's seat. The problem with replication is it means that you're always, inevitably, a step behind, while the brands that win the day are the ones who take the reigns as the leaders of cultural movements, and the credibility that comes with such. Though it probably won't help Instagram win back young audiences. Erwähnungen jedoch oder das Profil des ausgeblendeten Nutzers lassen sich weiterhin einsehen. Der Nutzer kann sowohl den gesamten Content eines anderen stumm schalten als auch lediglich die Stories oder Postings. Replication, which has been a winner for Instagram in the past, looks like it's not the most effective approach this time around - yet, at the same time, Reels usage is growing, and if Instagram can build on that with new features, copied or not, it does make sense that it should at least try them out where it can. Instagram gibt dem User mit der Mute-Funktion mehr Freiheit an die Hand, seinen Feed zu personalisieren. Which hasn't worked - TikTok is now up to a billion active users, while Instagram's growth rate has seemingly stalled, as it loses its status as the cool place to be. It would be the latest in a growing line of TikTok features that Instagram has replicated, as it seeks to slow the app's momentum, and keep its users from migrating to the platform.
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